An attendee feedback survey form will be provided to each attendee in order to elicit how they viewed the event. In line with robust and pragmatic customer relationship management (CRM) ethics, such feedback is assigned the highest importance and is analysed with a view to establishing what attendees regarded as the key strengths of a particular event and what improvements they might wish to see going forward. The objective is to maximise further the quality of the attendee experience. The form can either be e-mailed to attendeefeedback@kamranabegevents.com or posted to Kamran A. Beg at 18, Milton Grove, Manchester, M16 0BP (see Contact Details).